Red, white and Budweiser?
Beginning May 23, as allotment of its summer announcement campaign, Anheuser-Busch is replacing the name “Budweiser” with “America” on bottles and cans of its flagship brand, and swapping out “King of Beers” with “E pluribus unum” (Out of many, one), the adage of the United States.
The new packaging, which will run through the November election, additionally has added appeals to patriotism, including lyrics from the “Star-Spangled Banner” and Woody Guthrie’s “This Land is Your Land.”
The belletrist “US” alter “AB” in the centermost of the adorned acme that appears on every label.
St. Louis-based Anheuser-Busch, whose ancestor is Belgium-based A-B InBev, said Tuesday that the packaging is allotment of its “America is in Your Hands” attack that will be featured in a TV bartering June 1, on billboards and online content.
“We are embarking on what should be the best affectionate summer that this bearing has anytime seen, with Copa America Centario actuality captivated on U.S. clay for the aboriginal time, Team USA aggressive at the Rio 2016 Olympic and Paralympic Games,” Ricardo Marques, Budweiser carnality president, said in a statement.
Budweiser, aboriginal brewed in St. Louis in 1876, has absent bazaar allotment in the U.S. for two decades, but sales are growing internationally. Last year, A-B redesigned Budweiser’s labels, replacing gold accents with platinum.
Additionally, A-B said it’ll cycle out Budweiser cans and aluminum bottles this ages with an angel of the Statue of Liberty’s bake to accompany with its Team Budweiser abutment of Olympic and Paralympic athletes.
The bake packaging will arise on 16-ounce and 25-ounce cans and 16-ounce aluminum bottles.
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