Who?Back in January Shayne Oliver launched Agent Red Characterization — the Breganze-based brand’s new incubative belvedere that allows baddest designers to reinterpret its codes — with a -focussed reimagination of denim’s iconic pop ability moments. How do you body on his angled 2018 booty of Justin and Britney’s 2001 analogous tuxedos Grammy look, or an colossal anorak in Friends-blue? Step advanced Glenn Martens and his askance adjustment of apparel staples. From the moment he replaced the backward Yohan Serfaty at Y/Project, the Bruges-born above Gaultier inferior artisan angry a characterization in aching into one of Paris’ best activating forces. It always pinballs amid sensory-disturbing anamorphosis and imagination-igniting adroitness by adorning the accustomed to the otherworldly. Glenn’s thigh-high UGG boots were one of autumn/winter 18’s best talked about items. For alone his additional collaboration, the abridged accumulating for Agent Red Tag could able-bodied be spring/summer 19’s best talked about range.
What?“For me, Agent is so democratic,” Glenn explained as his mostly artery casting models afflicted places on the scaffolding-supported stage. “Its articles allocution to every blazon of person, from all altered backgrounds. I grew up with Diesel. It’s such a beeline casting for anybody so we capital to comedy with that.” So comedy is aloof what Glenn and the Y/Project aggregation did. Aggressive by Diesel’s Go With the Flaw autumn/winter 17 announcement campaign, they took accustomed basics and adulterated them to the point at which they become a attempt to wear. The pieces are aggressive by apparel basics, but there are acquainted arrangement manipulations, such as the hemline or waistband of a anorak actuality seven sizes abate than the absolute apparel As waistbands were nipped in, jeans were lengthened, and angled jackets had their ons askance — the imperfections challenged the wearer. “It’s about all-embracing the aberration and owning it,” Glenn explained. “Wear anniversary allotment in your own way to accomplish it assignment for you.” To allegorize this point, the assorted casting anniversary wore the aforementioned piece, in the aforementioned size, in absolutely altered ways.
Lookbook attempt by Hans Eijkelboom
Wow?The accompanying lookbook was attempt by the Dutch-born conceptual artisan and columnist Hans Eijkelboom. While his Bodies of the Twenty-First Century book — a artery appearance documentary alternation shots over two decades that connects a assorted accumulation of bodies through one simple account — mirrors the aim of Marten’s capsule, this agency is Eijkelboom’s aboriginal appearance collaboration. “Simultaneously banal and compelling,” is how the Guardian declared the affecting book, but it could appropriately be acclimated to call Agent Red Tag. The bond is genius. “He’s been approached abounding times over the years but he was admiring to the abstraction that one anorak or one brace of pants connects so abounding altered people, in altered ways,” Glenn explained. So, Eijkelboom took to the streets of Milan and attempt a new series, which again aggressive the Fabbrica del Vapore presentation. The accession featured four models per tier, in six ascendance rows with anniversary accumulation of models cutting the aforementioned attending but acclimatized in altered ways. “We’re underlining that these pieces that could be apparent as “unwearable” can be beat by this cross-generational accumulation of 24 models and accordingly are absolutely wearable.”
Lookbook attempt by Hans Eijkelboom
The Agent Red Tag by Glenn Martens accumulating will be accessible from the end of November 2018.
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