LONDON–(BUSINESS WIRE)–desi mobi, a different adaptable buzz arrangement (mobile basic network) tailored for the British Asian market, is set to barrage in November 2010. It will action the best of the British and Asian worlds through a different mix of amount plans, agreeable and added amount added services. The desi mobi account (desi acceptation ‘from the homeland’) will be attainable in over 400 adaptable buzz aliment civic from barrage and absolute from www.desimobi.co.uk.
desi mobi is the aboriginal SIM-only, post-pay account to action consumers collapsed amount UK and all-embracing calls as allotment of a account amount plan, giving barter the best of both worlds. Simplicity of use is key and the aggregation will action four amount affairs from launch. As accepted all affairs will accommodate calls to landline and adaptable numbers in the UK, Bangladesh, India, Pakistan, and Sri Lanka and calls to landline and mobiles in added called countries will be included depending on the tariff. There are two arrangement agreement available: 2 or 12 months, with the closing alms an added 10% of account and texts.
Barter will be able to admission desi mobi’s free-to-browse British and Asian agreeable via the desi mobi “starlight” portal. Starlight will action news, accessories and account from the UK, Bollywood and Hollywood as allotment of a different affiliation with Desi Hits, the arch online provider of South Asian content. Full clue music downloads from all the above music labels will be calmly attainable as able-bodied as games, realtones, wallpapers and quick links to favourite sites like Facebook, Twitter, Gmail, Cricinfo and abounding more.
To bless the barrage of this agitative new service, barter will be able to download 10 chargeless videos a ages of celebrity interviews and contest from Desi Hits for a aeon of 3 months from launch.
desi mobi is the UK’s aboriginal adaptable column paid account to ambition a specific indigenous alcove and is the abstraction of administrator Sacha Visram, who has a accomplishments in telecoms. He has spent the aftermost few years developing the offering. Visram comments; “desi consumers accept a predisposition appear Asian afflicted brands in media, food, drink, banking services, blur and ball but we’ve never had a cast to be appreciative of in adaptable telephony; until now. Our analysis shows that our barter antithesis two lives; British and Asian and they like to accomplish the best of both of them. The desi mobi account will accompany these influences calm in one place. Although the cast will accept accessible appliance to British Asians we’re abiding all adaptable users will be aflame by our aberrant amount affairs and agreeable and so we’re assured this to accept ample appeal.”
desi mobi will be hosted on Vodafone UK, the UK’s best adaptable arrangement giving desi mobi barter aberrant advantage on 2.5G and 3G handsets.
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