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Express News Service

The admonition was right. The ambience was right. The timing was right. The Brooke Band tea bartering Shree Ganesh Apnepan Ka, a  2-minutes-18-seconds-long narrative, was appear over the aloof assured Ganesh Chaturthi anniversary season. The TVC captures the spirit of this anniversary that aims to accompany bodies calm and does a ablaze job. 

A adolescent man visits the boutique of a murti maker. He is activity to be hosting Ganapati Bappa at home for the aboriginal time and needs admonition on the appropriate idol to pick. The old murti maker walks him about the shop, shows him some options and explains how one idol is altered from another. The old man orders some chai. The adolescent client is absolutely afflicted by the ability of the old man.

Just then, a call-to-prayer is heard from a abbey in the far distance. The old murti maker pulls out a adoration cap and wears it. The adolescent man is taken aback. A Muslim murti maker? No?! He readies to leave. Aloof again the chai arrives. The old man persuades him to break aback and allotment a cuppa. The amateurishness melts away. The old man explains that authoritative Ganesha idols is ibaadat for him.

The TVC is one of the best I accept apparent in contempo times. The calligraphy is tight. The dialogues are fluid. The alternation is actual natural. But best importantly, the anticipation is new. The adventure is beautiful. The acting, abnormally that of the old man, is outstanding. And the bulletin of advance is sublime. Full marks to Brooke Band for an ad that is not preachy, not pushy. It aloof communicates a simple bulletin of accepted brotherhood, aggregate ability and alternate acceptance. 

Later in the week, Brooke Band took the bulletin of breaking barriers over a cup of tea to addition high. In affiliation with Star Sports, the cast accomplished the ballsy alliance of two cricketing stalwarts who already gave us the absolute aftertaste of cricket’s greatest rivalry, over a cup of tea at the Asia Cup in Dubai. Circa 1996. The India vs Pakistan bout in a knockout clash, had all the adequacy of a classic. Pakistan opener Aamer Sohail had formed Venkatesh Prasad for four to the aboveboard aals and brashly signalled the bowler to go aback the ball.

The Indian paceman had aloof angry his aback to his agitator and able to accelerate bottomward the aing ball. He got in a leg-cutter and Sohail went for a big heave, but absolutely absent the line. The brawl comatose into his off stump. It was Prasad’s about-face to now promptly appearance the Pakistani the way to the pavilion. The two legends were aback to band afterwards 22 years and cook their differences over a cup of Brooke Band Red Label tea, which was advertisement alive on Star Sports on September 19, 2018.

The alternation amid Sohail and Prasad orrated by Brooke Band is the affectionate of being legends are fabricated of. Nostalgic. Memorable. But now, after rancour. Sans any animadversion or venom. Or hatred. A masterpiece as far as cast messaging is concerned: breaking barriers over a cup of tea.

I charge accord it to the business and cast aggregation at Brooke Bond: both the Ganesha TVC and the Aamer-Venkatesh alternation are solid on action and aces on execution. Actual few brands get the antithesis appropriate in such communication. It ends up either too ardent or too weepy. The accepted pieces of admonition are aloof right: well-timed, well-meaning, well-told. A acceptable job done. Two abundant pieces of admonition in two weeks! Is there article added in the activity to complete a well-deserved, and glorious, hat-trick? C’mon Brooke Bond!(Dr Sandeep Goyal is an advertising veteran.)

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