Telecoms.com periodically invites able third parties to allotment their angle on the industry’s best acute issues. In this piece Thomas Rockmann, VP Affiliated Home at Deutsche Telekom looks at how operators can accomplishment the affiliated car opportunity.
Amazingly, it has been 21 years back the aboriginal affiliated cars formed off the assembly band (GM’s OnStar was an emergency account congenital into the Cadillac DeVille, Seville and Eldorado), but the affiance to revitalise automotive sales and bear cogent user allowances akin has never been stronger than appropriate now.
Automotive connectivity has never been added popular, and it is absolutely a one-way artery – analysts from Research and Markets adumbrate that while the all-embracing affiliated car bazaar registered a addition of 5.1 Million units in 2015, the bazaar is expected to ability 37.7 Million units by 2022, at a CAGR of 35.54% amid 2016 and 2022.
Excitingly, this billow in connectivity will not alone transform the way we travel, and our expectations of the casework we will chump in the process, but will additionally rapidly actuate to behest and adapt the cities and towns in which we live, as able-bodied as our homes themselves.
Consider for a moment the apple of pure-play electric cartage (EVs), afresh accustomed a huge addition by UK and European announcements of a extensive ‘ban’ on their fossil-fuel aggregation by 2040 in adjustment to accommodated abuse quotas. The chargers appropriate for EVs in the UK accept rocketed – there are now 4,887 locations which accept a accessible charging point installed in the UK, and the cardinal of high-power ‘rapid chargers’ has added from aloof 30 in 2011 to added than 2,100 by the end of 2016. Meanwhile, the cardinal of acceptable petrol base sites has collapsed back 2000 by over 34 per cent. In short, the transformation of the UK’s alley carriage arrangement has already begun, and the ascent claim for connectivity will accordingly accept a agnate impact.
Of course, there are bags of amalgam and absolutely electric cartage (EVs) on the anchorage today, and abounding added bags of fossil-fuelled cartage with a abstracts connection. Up until now, these access accept been acclimated for analytic and telematic information, and for area and tracking-style applications, but are additionally afresh now actuality acclimated for non-core motoring functions that crave added cogent bandwidth and college abstracts rates.
From the alpha ambit of chump agenda services, including entertainment, agenda payments, mapping and navigation, communications, abundance applications beyond verticals from bloom to finance, and a cogent beachcomber of advancement services, affiliated cartage are one of the newest and best abundant software platforms around.
As usual, there will be a alternation of stages on this road, because of the ample artefact timeline disparities – agent backup cycles are about amid bristles and seven years compared to a buzz handset at beneath two years – smartphone-mirroring solutions actualize a arch amid the two worlds. This is why smartphone apery account is accepted with consumers in the actual term, as it fulfils a use case as able-bodied as carrying a accustomed interface, but this will not consistently be the case.
An accomplished contemporary archetype is Deutsche Telekom’s affiliation with Volkswagen, which centres about Volkswagen’s Car-Net App Connect, afresh showcased at the IFA technology appearance in Berlin (September 1-6). The affiliation agency that car owners can seamlessly ascendancy their Magenta SmartHome, which is based on Deutsche Telekom’s open, white characterization acute home platform, while abroad from home.
Volkswagen drivers will be able to ascendancy their Magenta SmartHome anon via their vehicle’s infotainment system. Using the ascendancy panel, the disciplinarian can actuate or about-face off pre-set scenarios while driving. For example, for the book “coming home”: the lights in the driveway and abode access about-face on automatically back the agent approaches, as the Magenta SmartHome app connects to the vehicle. All they charge is an Android smartphone with MirrorLink technology and the Volkswagen Car-Net App-Connect.
There are a array of amount challenges to growing this new bazaar – consumers will abide to apprehend agenda casework to action consistently beyond all affiliated accessories and platforms, as able-bodied as bear seamless account continuity. For example, a streamed affairs will charge to comedy on their active allowance awning or buzz handset from absolutely area the chump larboard it on their affiliated car screen. Telcos accept continued consort this ‘liquid mobility’ abstraction and now, with the affiliated car, addition belvedere has entered the mix.
Although smartphone-mirroring casework still accept a role to play, as in-car technology develops to become added alternate via blow screens and articulation commands, and in about-face advance to become absolutely autonomous, driverless vehicles, again the solutions will charge to advance and become added platform-specific. Developments in this human–machine interface (HMI) that enhance articulation interfaces, absorb biometrics, AR and, in the best term, VR can be expected. Biometrics abnormally will become added acclimated for personalisation, as able-bodied as aegis and assurance features, such as blackout monitoring.
This aggrandized accouterments will activation a all-inclusive access in the numbers of casework available, as manufacturers and absolute incumbents seek bazaar differentiation. The acceleration of the administration abridgement brings accessible in-car monetisation possibilities – why pay for parking back a adjacent ancestors needs to hire a car for an hour? Extending accepted ride-share and concise car rental offerings into real-time is already underway, and will ability a chump akin in the actual future.
Other basic challenges accommodate the added complication of agenda account commitment and management, as able-bodied as affiliation and interoperability roadblocks, and of advance aegis issues – added almighty actuality than in other, beneath awful adapted industries. However, the opportunities for auspiciously innovating about this ablaze area are about great – acceptable to the alpha of the future!
Thomas Rockmann is Vice President of Affiliated Home, Deutsche Telekom’s white characterization acute home portfolio and joint-CEO of the group-wide acute home project. Thomas is amenable for all aspects of the Affiliated Home business and has been active in growing the business and carrying the white characterization band-aid with altered ally beyond Europe. Thomas aing Deutsche Telekom in 2000 as the group’s chief addition administrator for artefact lifecycle management, area he conceptualized and launched Deutsche Telekom’s artefact lifecycle administration action and SAP tool, which today enables Deutsche Telekom to bear articles in a connected way for all chump customers. He additionally undertook the role as the abettor for affection administration in business and sales of T-Com.
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