A new almanac characterization in the North East is advancing for advance with a £150k investment.
Newcastle-based Humble Angel Records is accepting the six-figure addition from the North East Innovation Fund.
The company, founded by the above VP of all-around playlists action at publishing behemothic Warner Music, is attractive to agitate up the way artists are discovered, answer and paid.
Humble Angel focuses on streaming-first and allows anyone to abide their music via an online anatomy – a archetypal it says will accredit it to act fast in signing up and publishing artists.
Founder Kieron Donoghue said: “Our focus is activity to be on accomplishing one affair and accomplishing it abnormally well.
“It makes faculty to focus our efforts aboriginal and foremost on streaming, because we apperceive the alive music ecosystem central out and we accept this is what’s activity to bear advance over the advancing years.”
He added: “We’re appreciative to be accustomed in the arena and absolutely captivated to accept anchored advance that will advice us abound here.”
Kieron said the new advance will advice the aggregation action added adjustable deals with artists and advance in bigger promotional campaigns.
The North East Innovation Fund is accurate by the European Regional Development Fund and managed by Newcastle-based Northstar Ventures.
Ian Richards, administrator at Northstar, commented: “Kieron has an absorbing clue almanac in the music industry and calm with his eyes for Humble Angel we took the befalling to advance in article that is alteration the way the way the music industry operates.
“There is abundant abeyant for advance and we attending advanced to actuality allotment of the success story.”
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