Tuesday, October 23, 2018
Press absolution from the arising company
Uniquely advised wrappers produced on HP Indigo columnist active abrupt sales
Atlanta, Ga. – King of Pops, maker of avant-garde accustomed arctic treats, is application HP SmartStream Collage, HP Indigo’s new automatic capricious architecture software, to aftermath tens of bags of unique, playfully advised wrappers for its Halloween edition. The world’s aboriginal HP Collage packaging was produced by Quality Tape and Label, a Georgia-based converter, from abstraction to delivery, in alone eight business days.
HP SmartStream Collage offers a new aberration in automated, different capricious architecture press by automatically manipulating authentic elements aural a design, creating new absolute furnishings and appulse for packaging bartering print, and specialty items.
King of Ancestor was founded in 2010 on an ice chrism advance barrow by brothers Steve and Nick Carse with the mission of acceptable absolute aliment influencers. It has angled out with its carts for antic contest and festivals into bartering beyond the Southeast.
Now, it is extending its addition to packaging architecture application HP Indigo agenda press and HP Collage. The Halloween alternation appearance different wrappers for bristles flavors: attic chai latte, ambrosial red devil, caramel apple, witch’s brew, and boooreo cheesecake.
“Thanks to this distinctively advised edition, we were able to actuate our sales force. Regional managers pre-booked contest and we awash out quickly,” said Leonard Jenkins, King of Ancestor assembly director. “We asked QTL to actively book added wrappers in one anniversary so we could adapt our adeptness for added production.”
The aboriginal book run of bristles SKUs on the HP Indigo 6900 Agenda Columnist totaled 18,000 wrappers, with an added 25,000 printed in one week.
Unleashing the adeptness of HP Indigo agenda press Introduced at Labelexpo Americas and appointed for common absolution in November, HP SmartStream Collage is the aing bearing of hyper-customization software afterward the success of the award-winning HP SmartStream Mosaic. HP Collage takes this abstraction alike added by alpha the artistic action from alone apparatus or berry elements of the design.
HP Collage provides brands, agencies and converters with the adeptness to actualize around amaranthine variations of a set of basal elements as authentic by the user. These elements, which can accommodate images, logos or text, are again accumulated according to alone rules. Users ascendancy can ambit such as minimum and best cardinal of repetitions for anniversary element, circling and size.
The aftereffect can be hundreds, bags or millions of different designs for high-value, high-quality book applications.
Collage enabling QTL to action added amount for barter Running its business with 90% agenda printing, QTL afresh implemented HP SmartStream Collage software for its HP Indigo agenda presses for labels and packaging. During an innovation-driven affair with King of Pops, QTL pitched the abstraction of application Collage to advance the chump acquaintance with their wrappers. The architecture teams at QTL and King of Ancestor collaborated to actualize the different Halloween themed wrappers. Added amount software accoutrement like Collage accord an added account to barter and a aggressive advantage to our business, added Daniels.
A constituent for Adobe InDesign and Adobe Illustrator, Collage works aural SmartStream Artist to booty architecture elements and administer them about by algorithm according to rules. Application the software, around absolute quantities of different designs can be created. Very ample quantities of designs can be created and candy into PDF book files application the cloud-based HP PrintOS Composer.
“The account of Collage is that it preserves the cast architecture bendability and again adds in the architecture elements, which can be melancholia or acidity images, in a minimalistic and controlled fashion,” said Rob Daniels, president, QTL, which additionally uses HP Mosaic.
“Halloween is our admired time of year to accept fun with flavors and packaging. When we heard about this new software, we acquainted it would be absolute for this run. We additionally acquaint wrappers on our amusing media creating a lot of excitement,” said Danielle Maskery, artist for King of Pops.
Company salespeople commonly opened and askance the adhesive to present to the customer, but with the Collage Halloween copy the adjustment was changed. “King of Ancestor vendors are now handing the ancestor in the adhesive to accredit barter to accept an acquaintance and emotionally affix with the division and the artefact as they accessible it themselves,” acclaimed Jenkins.
The move to all-digital press two years ago is additionally allowance King of Ancestor accomplished its mission for aerial sustainability, including lower decay in adhesive assembly and composting its amoebic decay at its assembly facility, which is abnormally accordant for its common about-face of unique, and appropriate flavors.
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