Construction Week continues its examination of the industry’s better exhibition in the arena and asks: What does the approaching authority for The Big 5?
The Big 5 is assuredly the better architecture industry accident captivated in the Middle East. So with the area activity the abounding furnishings of the all-around recession, how has the exhibition been afflicted and what does this beggarly for its future?
The region’s architecture industry has undergone above changes back the antecedent Big 5 in 2008 and it seems assertive that affirmation of this is acceptable to be apparent at the 2009 accident both in agreement of footfall and the types of articles actuality exhibited.
However industry assessment arch up to the accident charcoal positive. In accession to the abiding exhibitors, abundant firms accept appointed exhibition spaces for the aboriginal time in adjustment to access the region’s bazaar and there is a broadly captivated appearance that the Big 5 can alone become added acknowledged if it adapts to accommodated the alteration bazaar needs.
Making an entranceAmong the new entrants to the Big 5 this year are Porcellan and Newell Rubbermaid. The two firms action actual altered artefact ranges and authenticate the assortment of articles that will be showcased at the exhibition.
“Porcellan is the latest adventure of the Jamal Al Ghurair Group and will aftermath 18 actor m2 of glazed, polished, unpolished and abstruse ceramics tiles per year,” explains Porcellan business adviser Sara Al Ghurair. The close offers a avant-garde ambit of ceramics tiles with a aerial artful accepted and quality, in altered sizes.
It showcased its articles for the aboriginal time at the Cersaie barter appearance in Italy during September 2009 and is application the Big 5 as the barrage pad for its portfolio in the Middle East.
“We accede Big 5 as an adapted belvedere to barrage our articles in the bounded and bounded markets. We accept that this will accord us a big accession in agreement of our artefact acknowledgment and cast visibility,” explains Al Ghurair.
Newell Rubbermaid has additionally accounted the Big 5 as the best acceptable belvedere from which to advertise its articles to the added architecture the bazaar in the region.
The close will be announcement its Rhino automated labeling solutions and handheld characterization printers. Aimed at able installers, the printers accommodate appearance such as ‘hot keys’ which architecture frequently acclimated labels, additional a congenital library of industry syms and agreement in adjustment to abate time on site.
Newell Rubbermaid will additionally be clearly ablution the Rhino 5200 to the Gulf arena during the event.
“The almsman to the Rhino 5000, with this newest accession to our automated brand hand-held characterization printer band able installers can now adore avant-garde appearance such as added ‘hot keys’, an bigger ergonomic architecture and a beyond graphical display,” explains Newell Rubbermaid barter business administrator MEA Leslie Konrad.
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