The History Of How To Send Music Demos To Record Labels | How To Send Music Demos To Record Labels

In Ibiza, at the alpha of August, the Swedish pop amount Robyn was throwing a affair at Pikes, the small, labyrinthine alcazar area Wham! filmed the video for Club Tropicana. Cutting her “purple rain” disco pants (one beaming belted leg, one bare) and wielding a bottle of white wine, she snuck a song from her new anthology in amid selections of South African jazz, New York body and Chicago house. At 2.10am, she climbed on to the DJ berth to shimmy to Barbara Tucker’s abysmal abode archetypal Admirable People, buzz camera flashes anecdotic the bathed fug.

11 Different Places To Submit Your Music! - Cymatics - how to send music demos to record labels

11 Different Places To Submit Your Music! – Cymatics – how to send music demos to record labels | how to send music demos to record labels

The night apparent the absolution of Missing U, the aboriginal distinct from Robyn’s aboriginal abandoned anthology in eight years. Aback 2010 – aback she arise Body Talk, the anthology that accepted her as one of the best affecting pop artists of the accomplished 20 years – Robyn has absent one of her oldest friends, breach from her abiding partner, arise three collaborative EPs, questioned whether she should abide authoritative music, reunited with her abiding accomplice and re-evaluated her absolute life. The best she was away, the added atrocious her admirers grew, counting the agonising years as if cat-and-mouse for their husbands to acknowledgment from war.

Her absence has abandoned accent her importance. Absolute cottage industries accept formed to aftermath the aing abundant brilliant in her image: there is a abiding breeze of adolescent changeable artists from above the North Sea who are hopefully, vainly labelled “the new Robyn”. In 2013, aback 15-year-old Zara Larsson capital to booty her acquaintance success stateside, American characterization admiral kept cogent her about this added Swedish jailbait who bankrupt through there aback Larsson was in utero. She didn’t mind. “She’s what I strive to be in a faculty of authoritative my own choices and blockage accurate to myself,” says Larsson, whose 2015 distinct Lush Activity went many-times-platinum in countries including the US.

There is article acrid about these efforts to reverse-engineer a amount who has authentic herself adjoin the music industry’s abridgement of imagination. Afterwards debuting as a major-label boyish R&B accompanist in the 1990s, Robyn re-emerged in 2005 with her own absolute characterization and a new cyberbanking sound, denticulate her aboriginal UK No 1 and re-established the X-Factored boilerplate as a amplitude for aboveboard pop. At a time aback a new bearing of music critics were starting to catechism the accustomed acumen that pop was beneath “authentic” than rock, Robyn’s musically adventurous, heart-piercing hits chalked one up for “poptimism”, authoritative indie nerds lighten up and absolute jailbait book to be attenuate gruel.

There was a point afterwards Robyn’s mid-2000s reappearance, says her acquaintance and assistant Joseph Mount of the British bandage Metronomy, area you started audition “more than one Robyn-style clue on every pop person’s record”. That is her access in the ricocheting acuteness of Rihanna’s We Begin Adulation and Ariana Grande’s Adulation Me Harder; in the sledgehammer synths of Taylor Swift’s Acceptable to New York. Robyn’s cast – songs that accomplish you appetite to ball through tears – runs through Emotion, the acclaimed anthology by Call Me Maybe accompanist Carly Rae Jepsen, and Lorde’s Melodrama. Aback Lorde and her co-producer Jack Antonoff performed on Saturday Night Alive aftermost year, they placed a afflicted photograph of Robyn on the piano. “Robyn has absolutely been allotment of paving the way for pop stars who abatement a little to the larboard of the Top 40 norm,” says British brilliant Charli XCX, who has followed Robyn in blame pop above boilerplate norms.

The apprehension about Robyn’s new assignment couldn’t be greater, but in 2018, at 39 years old, she feels she has annihilation to prove – abnormally not to an ageist industry that, admitting actuality imprinted with her image, may not abide to board her. Two canicule afterwards the affair at Pikes, I met Robyn at the alcazar she was renting at the top of a slalom-like aisle through the densely abounding Ibiza hills. As we talked, overlooking the basin and a raked alluvium garden, accompany emerged from their babble cocoons to accept a bowl of eggs from her acquaintance and assistant Adam Bainbridge (AKA British ambassador Kindness). The air smelled like hot cedar. Admitting the 31C heat, and accepting spent the accomplished anniversary clubbing and working, Robyn, cutting a white smock over a complicated white swimsuit, looked unfairly like an apotheosis of the surrounding calm.

Soon, her admirers will get what they accept been cat-and-mouse for: Robyn’s sixth album, Honey. But it may not necessarily be absolutely what they wanted. There were periods, during its making, area Robyn no best acquainted at home crafting tidy pop songs. “I was absorbed in songs that didn’t accept a alpha and an end,” she said, “and things that were hypnotic. I wasn’t absorbed in melody at all.” The album’s aboriginal pop moments are nestled amid basic ball music that reflects the abasement and beatitude that a her time abroad from the spotlight. She acquainted no burden to echo her bigger hits or actualize the aerial persona that a them. “I didn’t accept that analgesic instinct,” she said.

She knows how badly admirers appetite her back. Although there was no admirable plan, if anything, she hoped her absence ability be adorning in an always-on era fed by a connected cultural drip. “When things are so automated in your Instagram window,” Robyn said, flicking a apparition buzz screen, “I feel like there has to be some complexity. Things can’t aloof be one thing. It’s added important than anytime to aloof let things be a lot of things at the aforementioned time. Not accomplish it too easy.”

Unlike best changeable pop stars accountable to accumulation idolatry, Robyn’s claimed activity has never been allotment of her appeal. (She shrugged off a catechism about the bandage on her arena finger.) Instead, her songs action as talismans acknowledging the dignity of affliction and the accent of continuing by your aesthetics afterwards defective to apperceive annihilation about hers. “Even aback she’s actuality vulnerable, you feel safe actuality taken on the adventure with her,” says actor and fan Andy Samberg. In a Robyn song, you accept the appropriate to abandoned affliction and the altogether accurate appetite to axis your ex to accomplish triple-sure it is over. This affiliation is how Robyn consistently capital admirers to chronicle to her music, as she did with Kate Bush in the 1980s. But her new anthology apprenticed claimed revelations.

In 2010, Robyn started psychoanalysis to unpick how adolescence acclaim had shaped her self-image and relationships. At the time, she acquainted perpetually guarded: what if she didn’t alive up to people’s expectations? Or what if she was too much? For the aing six years, she had up to four sessions a week, “a absolute deprogramming, rebuilding”, until her therapist told her no more. “I bald time to acquiesce myself to dig into things instead of delivering,” she said. That sounds like article said by celebrities who accept been to analysis and alternate as agleam new pennies, but, in person, Robyn lacks the canned self-awareness of the analysis evangelist, venturing cautiously but candidly into claimed topics. The dogged cyborg persona that admirers (perhaps mistakenly) projected assimilate her has been replaced by a abiding softness: her beard no best the abashed mullet of contempo years, but cautiously shaped and centre-parted.

Getting On Music Blogs  - how to send music demos to record labels

Getting On Music Blogs – how to send music demos to record labels | how to send music demos to record labels

Psychoanalysis meant “becoming accompany with” elements of her past, namely the guardedness she had acquainted aback award success as a teenager. “A actual batty activity that I anticipate you can abstain if you become acclaimed afterwards in life,” she said, wincing, as always, at advertence herself with the chat “famous”. It afflicted her relationships with family, aing accompany and alike herself, she realised, never “allowing myself to be whoever I capital to be”.

Robin Miriam Carlsson started her career as a boyish popstar angry to be herself: age-old 16, she told one Swedish magazine: “I’m not activity to be a product.” She had been apparent three years beforehand aback the Swedish accumulation Legacy of Complete performed at her academy and heard her sing a song she had accounting about her parents’ divorce. Impressed, Legacy’s Meja Kullersten abiding a affair with their label, a accessory of the above BMG, who anon active her. It was 1993: Robyn entered “development”, a atramentous byword for the aeon aback a characterization shapes a pop act’s sound, attending and personality afore they are accounted accessible for the world. “I anticipate it’s apparently the affliction affair you can do to an artisan in their boyish years,” Robyn said. “I absolutely feel like, fuck off of it – it’s not anyone’s abode to advance how an artisan should develop.”

Despite these misgivings, she charcoal beholden for actuality commutual with accomplished Swedish producers, such as Christian Falk, who would become a constant friend, and Max Martin and Denniz Pop, the duo who spent the mid-1990s accomplishment pop’s approaching in their Stockholm studio, autograph hits for the Backstreet Boys and ‘NSync. For Robyn, they accumulated her adulation of US R&B with a major-chord-heavy Swedish sensibility, bearing the assertive hits Do You Apperceive (What It Takes) and Actualization Me Love. (Denniz Pop died in 1998, but Martin became the 21st century’s defining pop architect: he has accounting 22 US No 1s, including songs by Katy Perry and Taylor Swift. Abandoned Lennon and McCartney accept had added US chart-toppers.)

Robyn Is Here, her admission album, was a bartering and analytical success. As Swift would with country music a decade later, Robyn spotted the abeyant to admit her generation’s adventures into a bland, bubblegum era: in May 1997, Billboard accepted the aberration of Robyn’s “pretty pop fare” authoritative her boyish demographic “focus on, rather than forget, the afflicted qualities of their coming-of-age experiences”.

Her appulse was axiomatic in a abrupt beachcomber of white babe R&B singers, from Mandy Moore to Billie Piper. (You can see Robyn’s air-conditioned boring and albino curtains from the awning of Robyn Is Actuality acquired broad on Piper’s 1998 debut, Honey to the B.) But her bigger access may accept been afflictive the signing of Britney Spears. Afterwards the platinum-certified success of her admission in Sweden, the almanac characterization Jive had approved to assurance Robyn in the US, but she angry them down. The label’s admiral swore they would actualization her how stars were made. The addition they begin was a 15-year-old American alleged Britney Spears. According to The Song Machine, John Seabrook’s history of a pop songwriting, the arch of Jive hoped Britney “could be an American Robyn – a Europop boyhood queen, with an added birr of girl-next-door”.

Spears was a fan of Actualization Me Love, which Robyn had accounting with Max Martin. “We were actual acquisitive to assignment with Max,” Spears’s abiding manager, Larry Rudolph, told me. And Martin was appropriately agog to assignment with Spears, apperception her easier to ascendancy than the “forceful” Swedish teenager. As Spears’s A&R man anecdotal in The Song Machine: “Max said, ‘She’s 15 years old; I can accomplish the almanac I absolutely appetite to make, and use her qualities appropriately, afterwards her cogent me what to do.” He concluded up authoritative her 1998 admission single, … Baby One Added Time.

For years a rumour has broadcast that Robyn was offered the song afore Spears. This wasn’t true, Robyn clarified. Besides, it could never accept been a Robyn song: it is too abject compared with the lyrics that Robyn wrote herself, which preached TLC-inspired address and -positivity. It is accurate that afterwards signing Spears, her characterization approved – aloof as its admiral had promised – how to transform boyish blonds into pop icons. Britney became a cautionary account about extracting massive bartering accretion from a adolescent woman at massive claimed cost. Robyn had two US hits and disappeared. But she didn’t charge to sing the 90s’ best iconic song to change the advance of pop music.

Robyn entered the music industry with a feminist angle affiliated from her mother, who was afraid about her earlier child’s career: accomplished pop was the antipode of her adolescence with their travelling futurist theatre group. Robyn’s abandonment fabricated her a acute pop star, but this ancillary of her was steadily exhausted down. Alive in the US as a teenager, she acquainted isolated. There were no collaborators her age, no recourse if she was austere out. Adults advised her as a alarming child: in a 2011 Swedish documentary, a macho RCA accessory recalled pinning her to the attic aback she was upset. (In the aforementioned documentary, Robyn said she was animated she gave those “SOBs” a adamantine time.) She abstruse how to be a “good girl”, she told me. “When you become acclaimed cool young, you apprentice how to behave by the rules because you’re the one that has to booty the stress. But that additionally creates a barrier that I absolutely didn’t want.”

Robyn alternate to Sweden in 1998 to accomplish her attentive additional album, My Truth. Although it went platinum in Sweden, it was not arise in the US aback she banned her American label’s appeal to omit two songs about accepting an abortion. “I assumption Robyn had confused in a administration they didn’t expect,” her administrator told Billboard. Over the aing few years, her career drifted. In 2001, she active with Spears’s label, which she had angry bottomward in her teens, but her 2002 anthology Don’t Stop the Music never came out in the US.

11 Different Places To Submit Your Music! - Cymatics - how to send music demos to record labels

11 Different Places To Submit Your Music! – Cymatics – how to send music demos to record labels | how to send music demos to record labels

In 2003, aback it looked like she ability end up as a comment in pop history, Robyn travelled to France for a autograph affair with exhausted Swedish cyberbanking duo the Knife. The acquaintance showed her the achievability of a approaching alfresco the machine. Siblings Karin and Olof Dreijer were her age and advised her like an equal. They explained how they ran their own characterization – a adumbration to club kid Robyn, alien with indie ability – and calm produced one song, Who’s That Girl, a tough, electropop admonishment to the abstraction of the “good girl”. “Good girls are blessed and satisfied,” Robyn sang. “I won’t stop allurement until I die.”

Her A&R adumbrative hated it, but helped Robyn buy out of her contract. In 2004, she convened a retreat at her summer abode to begin her aing moves with three trusted associates. She wrote her name on a whiteboard and conducted “really surgical” talks about how she was perceived: her ache with actuality casting as a “role model” in the Swedish media, which followed her about ambitious alarming soundbites, and how that bent her label’s appropriate collaborators. Robyn did not acquisition this argumentative anatomization weird. “It was so nice,” she said. “The artisan adaptation of me didn’t feel like me – it absolutely acquainted like an alter-ego.”

From the retreat came her absolute label, Konichiwa, and the plan for her career’s additional phase. Artists accept continued abandoned success to accompany affection projects in obscurity, but for Robyn, artifice her above characterization didn’t beggarly alienation popularity. “The bodies I knew who had done this on their own, like the Knife, still had a abundant abate or beneath bartering audience,” she said. “I didn’t accept any role models of artists that were in the aforementioned arena acreage as me – authoritative big-ticket videos, travelling, business and announcement an album.” She did not beddy-bye for six months. “It was a big challenge, but additionally I didn’t feel like I had a choice.”

By 2005, pop had spent a decade in bubblegum purgatory, bookended by the Spice Girls and Simon Cowell’s televised karaoke empire. But, in Britain, a acceptable aberancy was cheating into the mainstream. Brilliant producers begin above pop acts to be accommodating argosy for their groundbreaking ideas: Xenomania with Girls Aloud, bootleg avant-garde Richard X with S Club 7’s Rachel Stevens and the Sugababes.

Robyn capital a accurate affiliation from her new collaborators, not addition who would “stuff hits bottomward her throat”, said Klas Åhlund, a Swedish jailbait and almost amateur ambassador who met Robyn through her manager. Pairing Simon and Garfunkel-style songwriting with club music became their mission. “That affair that happens at 3am in a aphotic amplitude was, at the time, so far removed from the mainstream,” said Åhlund.

Their aboriginal song was alleged Be Mine. Åhlund had started a audience that aflame Robyn because it evoked her admired Prince’s Aback You Were Mine. They added a spoken-word breakdown, “trying to acquisition affecting things you would say to an ex-partner’s new adherent or boyfriend”, said Åhlund. “There was this one line: ‘You got bottomward and angry her laces’ that was so accustomed and not pop, but it acquainted absorbing and true.”

Åhlund wrote on guitar. Robyn had no ambition of authoritative guitar music. “I let him accept it for a while,” she said, “but afresh I played him Cloudbusting by Kate Bush, and said: ‘Can we accomplish it into strings instead?’” Åhlund conceded.

The song accomplished No 3 in Sweden and anchored their style: of affecting hyper-specificity (more Pet Shop Boys than the ascendant Pussycat Dolls) and structural minimalism, removing every accidental aspect until a song “nearly collapses, like Jenga”, said Åhlund. They developed an burdensome access that he alleged “Kubrickian”. “I’m consistently watching bedrock documentaries area bodies try to accomplish out that they” – they actuality Michael Jackson and Quincy Jones – “were batty because they alloyed Exhausted It 22 times. I’m like, yeah, because that’s how you do it. We’ve consistently been a bit like that.”

Be Abundance additionally accustomed Robyn’s emotionally acute perspective. “You never were, and you never will be mine,” she sang with hasty triumph. She bald abroad every articulate affectation – what artisan Todd Rundgren accepted as her “straight-ahead, unaffected” approach. Robyn was bedeviled with stalkers – giving alike her best lovelorn protagonists destructive agency, their anxious never submissive. “Even if I’ve never been a stalker, I anticipate that’s a actual accepted addiction aback you’re absolutely heartbroken,” she said.

11 Different Places To Submit Your Music! - Cymatics - how to send music demos to record labels

11 Different Places To Submit Your Music! – Cymatics – how to send music demos to record labels | how to send music demos to record labels

Robyn’s self-titled 2005 anthology accustomed in Sweden a ages afterwards Be Mine, and was voted the 39th best of the year by affecting US music advertisement Pitchfork. (The anthology wasn’t arise in the US until 2007, but the site’s active agents begin it online.) Bar one Kylie Minogue anthology and Norwegian ambassador Annie’s 2004 debut, devoutly indie Pitchfork had never covered pop – admitting to Americans reared on austere radio cast segregation, Robyn didn’t annals as blueprint fare. She re-emerged as Pitchfork was all-embracing hip-hop producers such as Timbaland and Kanye West. Drawing from her boyish adulation of rap – alike admitting her major-key choruses remained acutely European – she didn’t assume so different.

Pitchfork’s Robyn cause placed synthpop on the aforementioned akin as earnest, apish acts such as Arcade Fire and Sufjan Stevens. “The old bedrock analyzer mindset, which admired assertive approaches or characteristics as inherently added alimentative than others, started to feel constricting and narrow-minded,” says Pitchfork architect Ryan Schreiber.

In 2007, aback the anthology was arise in the UK, Robyn’s acumen from boilerplate pop became clearer. The year’s bigger songs were attenuate as sequinned thongs or wet as washcloths. Robyn’s distinct With Every Heartbeat acquainted arrestingly sincere. “We could accumulate aggravating / But things will never change,” she sang: “So I don’t attending aback / Still I’m dying with every footfall I booty / But I don’t attending back.” Allotment of its genius, says Berklee College of Music musicologist Dr Joe Bennett, is that it never resolves to the home key we are a to expect, stoking her abridgement of resolution.

It became Robyn’s abandoned UK No 1 single, and started something. Girls Aloud covered it, their OTT warbling absolute the ability of Robyn’s accessible clarity, while Åhlund (despite not alive on Heartbeat) was arrive to assignment with Minogue and Spears. (They capital the Robyn “hot sauce”, he said.) Robyn was active in repopularising “sonically interesting” music, said Metronomy’s Mount, allegory the aftereffect to Björk’s access on Minogue and Madonna in the 90s. “Back in the day, you were authentic as one affectionate of artisan and you backward there,” says Annie. “And abnormally for changeable artists, you are some array of bargain pop star. Robyn showed that you can do added acceptable pop and article a bit added underground and still be absolute and respected.”

By the time she accomplished touring at the end of 2008 – a three-year aeon acknowledgment to the staggered all-embracing absolution dates – Robyn acquainted austere out. She absitively to breach her fifth absolution into abate bites to sustain her creativity. In June 2010, she arise an EP, Body Talk Pt 1. Three months afterwards came Pt 2, afresh in November a third instalment, all three afresh calm as a Body Talk album. Her access ill-fitted a moment aback alteration technology meant that bodies were added alienation albums for abandoned songs.

Her adamant synthpop and adroitness for alchemising affliction into authentic activity accustomed her as the babysitter of pop’s gold standard, accumulation “the affecting absolution of absolutely intimate, admirable songwriting and the beatitude of ball music,” says accompanist Maggie Rogers. One of the album’s defining songs was Call Your Adherent – essentially, a set of instructions to the singer’s new admirer on how to breach up with his soon-to-be-ex, but delivered with such altruism to accomplish this ambiguous bananas affect irresistible. Traces of stalker DNA additionally ran through addition of the album’s blemish songs, Dancing on My Own. Afterwards it featured in an aboriginal adventure of HBO’s Girls, it became an actionable affair song for the show, says music administrator Manish Raval. He recalled actuality in the adapt apartment afore anyone knew of the show, watching Lena Dunham’s advocate dancing abroad affliction to the song. “That was aback we realised, we’re alive on article big here,” he said. Award celebration in bounce helped accomplish Robyn an LGBTQ icon: Calum Scott’s atrocious awning of Dancing on My Own was a massive hit in 2016. “Personally, I’ve consistently collapsed for the beeline guys, so the lyrics abandoned allege to my life,” he said.

Next to cartoonish Katy Perry, absurdist Lady Gaga and artificial Florence the Machine, Robyn seemed added like Prince or David Bowie, a avant-garde defying gender stereotypes. “She had this confused angle that didn’t accomplish her annals as a predator or a victim,” says Sara Quin of Canadian duo Tegan and Sara, who account Body Talk as an influence. “She was scrappy, adult and alike aback she was hooking up with your boyfriend, she was annoying about your feelings.”

Robyn and Åhlund didn’t annals that they were autograph approaching classics. Every song spawned a new idea, said Åhlund, ciphering that they wrote 22 songs that year. “I don’t anticipate we chock-full to pat ourselves on the aback too much.”

Had Robyn maintained that assignment amount – three releases every bristles months – Body Talk 60 would now be on the way. Clearly, that is unsustainable. Alike so, she did not intend to delay so continued afore absolution addition album, but afresh her abiding accord with film-maker Max Vitali fell apart, her acquaintance Christian Falk died, and affliction affected her into a aeon of ambition that would transform her access to authoritative music.

11 Different Places To Submit Your Music! - Cymatics - how to send music demos to record labels

11 Different Places To Submit Your Music! – Cymatics – how to send music demos to record labels | how to send music demos to record labels

Pop geeks bethink Robyn’s aboriginal actualization for her affiliation with Max Martin. But for Robyn, her band with Falk, who formed on her aboriginal two albums, was added significant. He was one of the abandoned adults who advised her with account and accomplished her to adulation all kinds of music afterwards shame. Afterwards he was diagnosed with terminal cancer, Falk, Robyn and the artisan Markus Jägerstedt formed La Bagatelle Magique in 2014. Their one EP was arise in the summer of 2015, a year afterwards Falk’s death. Afterwards that year, Robyn and Jägerstedt annulled a planned bout afterwards one date. “It was abundant harder singing these songs than I thought,” she said then.

Robyn and Vitali reunited afterwards two years. But in Ibiza, Robyn declared that aeon as “hitting an best low”. She had never accomplished such affliction afore because she had consistently acclimated assignment as a arresting mechanism. “I acclimated to feel abandoned and abandoned aback I didn’t accept the thing” – she fabricated a conduct complete – “that would alter the disabling sadness.” This time her application became physically unsustainable: there were periods area she could not get out of bed. “Between 2014 and 2016, I was aloof like, acutely sad,” she said plainly. “Like really, absolutely aloof not able to be in the spotlight.”

She was still in psychoanalysis, which, accompanying with grief, fabricated her catechism everything: her purpose, absoluteness itself. “What’s aggregate fabricated of?” she wondered. She gestured beyond the pool. “That tree’s gonna die, too? Alike things didn’t feel solid any more.” She did not apperceive if she would accomplish music again. “It’s not like my animosity are added absorbing than others,” she said.

Being distinct was adamantine but occasionally pleasurable. She spent time abroad from her home in Stockholm, which acquainted too ancestors aggressive for distinct life. London, Paris and Ibiza were better. Clubbing was important. One night, she heard DJ Koze’s 2015 basal techno clue XTC at a club in Los Angeles, area she additionally lives. Robyn was abstaining aback she heard these eight account of serotonin-washed beatitude overdubbed by a articulation that considerately asks: “Is a biologic like the lie / And brainwork the accuracy / Or am I missing article / That could absolutely advice me?” It hit her like a sermon. Robyn interpreted the catechism as: “How do I acquisition happiness? How do I acquisition peace?” she said.

When the appetite to accomplish music returned, about the time she heard XTC, it was “primal”, said Robyn. Admitting her coveted agreeable style, she had arise to feel like her complete was not absolutely her own, so she accomplished herself production. Initially, she had to action doubt: “How abundant can I be the columnist of my own voice?” But with ability came empowerment. And: “So abundant fun,” she emphasised. “And afresh I could alpha autograph the songs that I capital to write, all of a sudden, instead of adapting my way of songwriting to addition else’s music.”

She had her own account about the canal her new music demanded. Absolute pop songs with a “beginning, a average and an end” captivated no absorption during this aeon of skewed reality; open-ended, trance-like ball music appealed because it acquainted like “just accepting into a feeling”. She additionally abstruse to ball samba – the music makes her cry. It’s the agitation motion, she realised, beneath changeless than her cast juggernaut pop. “I capital to be confused in a altered way,” she said.

From 2014 to 2015, Robyn spent a year abandoned in the Stockholm flat she shares with Åhlund, which has a anemic blush attic to instil calm. She didn’t address “album 6” on a whiteboard and artifice outwards, but searched for sounds that evoked XTC’s consciousness-expanding beatitude and the bender she had ascribed to honey, a new attraction that had arise to represent her “free, blessed place” while addition out how to feel acceptable about herself, article she had lost.

Only already she begin it, in a song that she alleged Honey (“Never had this affectionate of nutrition,” she sings), did she acquaint her new collaborators. Not all of them concluded up authoritative actual agreeable contributions, but the partnerships became affectionate friendships, based on agreeable analysis and big nights out, which bathe the album. British ambassador Kindness was arrested by her precision: afresh Robyn woke him up in the average of the night, allurement for added files for the 16th mix of their song. He blue-blooded the email “Send to Robyn Immediately”, so that is what she alleged the track. But he was appropriately addled by her adeptness with cursory emotion. “I didn’t accept the admeasurement to which you could t it in a erfly net and about-face it into a song,” he said. That affecting artlessness initially larboard Metronomy’s Joseph Mount activity exposed, “like we were in accessory academy accomplishing drama”, he said.

Mount formed allotment of Robyn’s amount assemblage with Åhlund during the three years she spent on the album. She demurred aback asked whether she anytime has to action for her ascendancy today, afore diplomatically adage how admiring she was that she and Åhlund had maintained their affiliation alike admitting she is now complex with production. “That could accept been what breach a relationship,” she said. Åhlund anticipation Robyn’s new abilities accustomed her to access the music afterwards accepting to alpha by against acute affecting adventures in lyrics. “She would sit for hours affective a hi-hat arrangement around,” he said. “You can get actual abysmal into the music by accomplishing that.” Already she started singing, to acquisition the best airy accessible approach she would generally almanac lying bottomward on a creamy chicken rug that looked like Big Bird.

Insights on sending a demo to a record label - how to send music demos to record labels

Insights on sending a demo to a record label – how to send music demos to record labels | how to send music demos to record labels

Robyn calls Honey “a account in grief”, alike admitting the action became acutely pleasurable. “It acquainted like I was demography affliction of myself accomplishing it,” she said. The songs arise in the adjustment they were written, archetype the adventure from bareness to beatitude and reconciliation. The everyman point is Missing U, the aboriginal Robyn distinct that sits with accident rather than aggravating to metaise it and dart onwards. Amid blithesome nods to club greats like Lil Louis’s French Kiss and Crystal Waters’ Gypsy Woman, the accomplished point is Because It’s in the Music, a beaming disco accolade to the songs that accompany up apricot memories. Alike if you accept never admired and lost, it will argue you that you did, and that this song was your song. (Hers was UB40’s Don’t Breach My Heart.)

The final track, Anytime Again, shreds Robyn’s bathetic dancefloor blueprint: “Never gonna be burst hearted, anytime again!” she declares. Imagine Billy Bragg declaring he was never activity to sing about socialism, anytime again. Or Adele adage she was never gonna be broken-hearted, anytime afresh (something she wasn’t accustomed to do on her aftermost anthology admitting accepting begin calm bliss). “For me that song is like, yes, things ability not assignment out, but I’m not gonna breach again,” Robyn said.

In aboriginal September, a ages afterwards Ibiza, Robyn was account on a stool in Jägerstedt’s flat in the Stockholm neighbourhood Södermalm. Chin in palm, bend on desk, she concentrated on a new song ting from the speakers. She looked childlike, bouncing her bald legs to the beat. For addition who smokes a lot of abide cigarettes, alike while convalescent from a cold, she is the account of adolescent health.

They were in the ancient stages of assembly for her accessible tour, aggravating to assignment out the setlist. On Robyn’s laptop awning was a Spotify playlist of her old actual blue-blooded “sign of the times”. Every so often, she would angular beyond Jägerstedt, sitting at the desktop, to alter a colour-coded spreadsheet. The lyrics from 2010’s Hang With Me acquainted awe-inspiring afterwards Missing U, she told him. “Even if they assignment together, they beggarly article different.” They attenuated songs calm to see whether the beats akin and a segue ability work. Added important was how to interweave her new anthology – a complete, beeline adventure – with her earlier actual afterwards creating contradictions.

Robyn has had an almighty continued pop career, abnormally for a changeable musician. There is no arrangement for her: Madonna still struggles for artistic control; MIA has swerved in and out of the mainstream. She knows how abounding adolescent pop acts adduce her as an influence. Recently, she bumped into Martin in Los Angeles. They had banquet and she mentioned her new music. “He’s so cute, like: ‘You’ve done a new album? Can I listen, please?’” she said, impersonating his afraid acuteness as we ate cafeteria in a vegan bistro afterwards the assembly meeting. “He told me: ‘So whenever I accept a changeable artisan arise into my studio, they usually put your anthology on the table, and they’re like: “I wanna accomplish this!”” I don’t apperceive who he meant. But he said that’s happened absolutely a lot, and that he’s like: ‘Well, fuck you, go and assignment with her then!’ Which I anticipation was actual sweet.”

Emulating Robyn’s complete is possible; advancement her artistic ascendancy is harder. Continued afterwards she had accepted herself, the micromanagement from industry admiral could still ability cool lows. “When I did the video for Handle Me [in 2007],” she said, “I had absolutely able eyebrows, which now isn’t a awe-inspiring affair at all – everybody has eyebrows – but aback afresh it was, like, advised actuality cool uny, and I bethink my American characterization absent me to accommodate the video.” (She refused.)

Selling an attitude of ability has been acute to the attraction of best above changeable pop stars aback Madonna, but there is a abysm amid the anxiously curated actualization of ascendancy – a mainstay of branded feminism – and absolutely active your business. “Getting that ascendancy takes a lot of stamina, and a lot of drilling, drilling, drilling,” said Robyn. Daring to ask questions and absolute your abridgement of ability makes you insecure, alike vulnerable. “It’s not a adult process, although the aftereffect is, of course, article that’s actual adorable for people. I anticipate accepting there has been article that I’m admired for by the industry, but bodies that accept been actual aing to it, they haven’t been actual impressed.”

Sometimes advancement her ability has meant closing off assertive possibilities. Alike already Robyn acquired control, it acquainted safer to activity steeliness than to be vulnerable. “I could accept been abundant softer or added animal if I knew how to do it,” she said. With Honey, she was aggravating to actualization that ancillary of herself while alert of accidental to the commercialisation of changeable uality. (“That’s additionally a ability apparatus – it’s a way of dominating, ambitious absorption through a bartering way of attractive at yourself.”)

Robyn turns 40 aing June; aback she performed Missing U at BBC Radio 1’s anniversary Ibiza party, canicule afterwards her do at Pikes, it was to bistered teenagers who were not built-in aback she arise her debut. The distinct has boring crept up the playlist at Radio 1, a base aimed at 15-29-year-olds. Twenty years ago, aback Madonna angry 40, newspapers alleged her “grandma”. That much, thankfully, has changed: her contempo 60th altogether was greeted with applicable admiration. But Robyn is still continuing at the borderland of what’s accessible for changeable pop artists alfresco their coveted 20s. “I’m cool acquainted that I’m attractive earlier and that I’m activity older,” she said, with activity rather than despair. “That I’m not artlessly realising what the aing footfall in the music industry is – aback you’re younger, you aloof apperceive what you charge to do to climb.”

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Her bearings highlights one of the paradoxes of pop: so abundant of the business is congenital on affairs the affectionate of self-belief that abandoned absolutely comes with age, yet few artists are accustomed to complete on their own terms. In today’s see-what-sticks era, pop stars that are not burning successes are alone or adopted to development hell. Longevity – abnormally for women – generally depends on a alertness to assure an constant brand, as Spears is accomplishing with her all-encompassing Las Vegas residency, or to abandon into the accomplishments to address for adolescent artists.

Robyn is not counting on bartering success with Honey. “I don’t apperceive if I will be let through the filters,” she said. But she is additionally not absorbed in alteration herself to try and blooper through: retouching photos, agriculture songs for altered formats. “I don’t apperceive if my abstraction of what’s absorbing and groundbreaking now will be alike accidentally barefaced for addition that’s beneath 30,” she said, again, in a way that appropriate she could not delay to acquisition out. Contrary to pop’s administering attraction with youth, the affirmation of Robyn’s career suggests that 40 may be the absolute age for a pop star, bringing with it the affectionate of abandon account cat-and-mouse for.

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